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27 Σεπ 2021 · Consumer behavior is a science that studies the activities of individuals and groups in sorting, buying, using or utilizing, and disposing of a product to satisfy their life needs where these...
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- (PDF) THE ROLE OF CONSUMER BEHAVIOUR IN PRESENT MARKETING MANAGEMENT ...
The first basic and general objective of this paper is the...
- (PDF) Theory and Models of Consumer Buying Behaviour: A ... - ResearchGate
The consumer behavior theory by Schiffman and Kanuk...
- ResearchGate
15 Οκτ 2010 · The first basic and general objective of this paper is the analysis of the consumer behavior in relation to marketing management. It is examined through the origin and evolution of...
18 Αυγ 2022 · The consumer behavior theory by Schiffman and Kanuk describes the actions that consumers take to find, acquire, use, assess, and discard goods, services, and concepts (Roy, 2022). In other...
This research purpose is to explore the concept of consumer behavior under different aspects of its interpretation. The approach is based on a sound documentary analysis, with some direct and indirect observations.
9 Μαΐ 2021 · Consumer behavior portrays how customers or consumers examine, choose, purchase, repurchase, use, and order ideas, products, and services to mollify their needs and wants. Thus, consumer behavior puts an emphasis on consumer’s different attitudes, choices, actions and underlying motivations in the marketplace.
“consumer behaviour…… is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.”
Abstract. This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period.
