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1. www.researchgate.net › publication › 354871860_THE_CONCEPT_OF_CONSUMER_BEHAVIOR(PDF) THE CONCEPT OF CONSUMER BEHAVIOR: DEFINITIONS IN A...

   www.researchgate.net › publication › 354871860_THE_CONCEPT_OF_CONSUMER_BEHAVIOR

   27 Σεπ 2021 · The research reviews existing literature on CSR and consumer behavior in Nigeria, highlighting the positive influence of CSR initiatives on consumer perceptions, buying behavior, brand...

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2. zlib.pub › book › consumer-behavior-buying-having-and-being-7v563bp0tm10Consumer Behavior: Buying, Having, and Being PDF

   zlib.pub › book › consumer-behavior-buying-having-and-being-7v563bp0tm10

   • Αποθηκευμένο αντίγραφο

   Download Consumer Behavior: Buying, Having, and Being PDF. Description. For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

3. www.researchgate.net › publication › 362760297_THEORY_AND_MODELS_OF_CONSUMER(PDF) Theory and Models of Consumer Buying Behaviour: A ... -...

   www.researchgate.net › publication › 362760297_THEORY_AND_MODELS_OF_CONSUMER

   18 Αυγ 2022 · The consumer behavior theory by Schiffman and Kanuk describes the actions that consumers take to find, acquire, use, assess, and discard goods, services, and concepts (Roy, 2022). In other...

4. eprints.bournemouth.ac.uk › 10107 › 1Consumer Behaviour Theory - Approaches & Models

   eprints.bournemouth.ac.uk › 10107 › 1

   consumer behaviour has evolved through a number of discernable stages over the past century in light of new research methodologies and paradigmatic approaches being adopted.

5. assets.cambridge.org › 97811070 › 69206The Cambridge Handbook of Consumer Psychology

   assets.cambridge.org › 97811070 › 69206

   The Cambridge Handbook of Consumer Psychology. Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more.

6. catalogimages.wiley.com › images › dbChapter 1 Consumer Behavior: The Basics - Wiley

   catalogimages.wiley.com › images › db

   In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales.

7. www.researchgate.net › publication › 366830045_Consumer_Behavior_Understanding(PDF) Consumer Behavior: Understanding Consumers– Designing...

   www.researchgate.net › publication › 366830045_Consumer_Behavior_Understanding

   1 Ιαν 2023 · In this chapter, you will learn what is meant by consumer behavior, why knowledge about consumer behavior is important, how to represent complex consumer behavior in models, and what topics...