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Evaluation of Alternatives. How does the consumer process competitive brand information and make a final value judgment? There are several processes, and the most current models see the consumer forming judgments largely on a conscious and rational basis.
research examined these hypotheses in the context of idealized images of physical attractiveness in ads targeted at young women. Evidence for comparison was found. Results suggest that idealized images raised comparison standards for attractiveness and lowered satisfaction with one's own attractiveness. T he social consequences of advertising ...
24 Ιουν 2019 · This article draws on a conceptual vocabulary developed in science and technology studies to advance a sociological theory of objects in marketing.
13 Μαΐ 2016 · After information is secured and processed, alternative products, services, and outlets are identified as viable options. The consumer evaluates these alternatives, and, if financially and psychologically able, makes a choice.
27 Οκτ 2018 · The 11 criteria for evaluation of alternatives were grouped together into three major categories of evaluation of alternatives using Factor Analysis. The paper also suggests marketing...
22 Οκτ 2020 · This study suggests that greater consensus on a definition of evaluation is needed to be able to distinguish the field and discipline of evaluation from related fields and to be able to communicate this information to nonevaluators.
Evaluation of alternatives is the third stage in the Consumer Buying Decision process. During this stage, consumers evaluate all of their product and brand options on a scale of attributes which have the ability to deliver the benefit that the customer is seeking.
