Αποτελέσματα Αναζήτησης
23 Οκτ 2019 · Are consumers’ values and behaviors actually different than they were in the past? Deloitte research examines shifts in demographic and economic data to better understand how people spend their...
- 2022 Global Marketing Trends: Put Customers First - WSJ
Many brands are using AI to help predict customer behavior...
- How Direct-to-Consumer Marketers Are Chasing Customers After Privacy ...
Some direct-to-consumer brands say research shows Facebook...
- The Pandemic Was Supposed to Push All Shopping Online. It Didn’t.
When millions of locked-down Americans went online during...
- 2022 Global Marketing Trends: Put Customers First - WSJ
27 Οκτ 2021 · Many brands are using AI to help predict customer behavior and deliver more personalized and creative marketing messages. But while AI can help ensure that the right offer reaches consumers...
6 Ιουν 2022 · Some direct-to-consumer brands say research shows Facebook and Instagram marketing remains a powerful way to promote themselves, while other DTC brands say Apple’s policy change has led...
28 Απρ 2023 · To maximize brand loyalty and drive desired consumer behavior, companies can continue to clearly articulate the holistic value their loyalty programs provide and create seamless experiences...
16 Απρ 2022 · When millions of locked-down Americans went online during the Covid-19 pandemic, it looked like the possible start of a permanent shift in consumer behavior.
10 Νοε 2022 · The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour.
The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, advancing the fields of advertising and marketing research.
