Αποτελέσματα Αναζήτησης
18 Σεπ 2023 · Three factors are driving us toward a major shift in consumption patterns where consumers will consider sustainability as a baseline requirement for purchase: 1) Trust drives behavior and,...
- The Elusive Green Consumer - Harvard Business Review
Most consumers report positive attitudes toward eco-friendly...
- The Elusive Green Consumer - Harvard Business Review
14 Φεβ 2019 · The current research provides a review of the literature regarding sustainable consumer behavior change and outlines a comprehensive psychological framework to guide researchers and practitioners in fostering sustainable behavior.
Consumers are changing their behavior to protect the planet. Here’s how businesses can support this shift—and boost the bottom line.
1 Νοε 2020 · The purpose of this paper is to analyze how consumers incorporate sustainability issues into their buying behavior. This paper applies the Self-Organizing Map method to a sample of 223 consumers who answered a questionnaire based on their current behavior rather than the way they thought they ought to behave.
28 Μαρ 2024 · The changing dynamics of consumer behavior in today’s digitally driven market presents opportunities and challenges for sustainable marketing development [ 1 ].
Understanding consumers’ attitudes to sustainability and how to influence change is important. Consumer spending accounts for over a quarter of all UK emissions. In fact, it is the single largest contributor to total UK greenhouse gas emissions.
Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to pay for them. Insights from behavioral science can help close this gap. The...
