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The sociological examination of government and power can thus be evaluated using a variety of perspectives that help the evaluator gain a broader perspective. Functionalism, conflict theory, and symbolic interactionism are a few of the more widely recognized philosophical stances in practice today.
16 Νοε 2021 · An analysis of social marketing practice: Factors associated with success. M. Bilal Akbar. , Irene Garnelo-Gomez. , Lawrence Ndupu. , Elizabeth Barnes. & Carley Foster. Pages 356-376 | Published online: 16 Nov 2021. Cite this article. https://doi.org/10.1080/07359683.2021.1997525. In this article. Full Article. Figures & data. References.
The authors propose a political theory perspective for examining the impact of the modern aggregate marketing system on consumer welfare and society. Specifically, they suggest that the benefits marketing delivers to consumers are similar to the conditions required for representative democracy.
Their basic idea is that economic action is about calculation, and that how the qualities of goods are calculated (i.e., the amenability of goods to calculation, the calculative capacities of actors, and the interaction between them in the act of exchange) is crucial to under-standing market structure.
This chapter discusses social marketing, exploring how to improve both internal and external validity of social marketing evaluation through randomized controlled trial (RCT) methodology and a thorough exploration of the settings and influences on health at all levels.
Definition. Social marketing evaluation is integrated into the social marketing process and consists of research at the design, implementation, and outcome objective (communication, behavioral).
The evaluation of alternatives during organizational decision making was investigated to uncover evaluation tactics used by decision makers and how these tactics and complexity influenced success.
