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Paris 2024 has reinvented the concept of Olympic and Paralympic pictograms, elevating them from mere visual aids to striking coats of arms that serve as rallying cries for sports fans.
In line with the Tokyo 2020 brand promise of “Innovation from Harmony”, the Olympic Games Tokyo 2020 sport pictograms are designed to subtly communicate the characteristics and athleticism of each sport, as well as artistically highlights the dynamism of athletes.
Each Paris 2024 pictograms is composed of three graphical elements: an axis of symmetry, a depiction of the ground and a representation of the sport that it illustrates. Of course, being French, it is full of style and elegance! Art and sport are merged into one.
The organisers of the Olympic Games, both summer and winter, quickly recognised the necessity and uses of pictograms (see the chapters on Paris 1924 and London 1948). Athletes from every corner of the world compete at Olympic Games.
For each edition of the Summer Games since Tokyo 1964, this document presents the sports pictograms through visuals and information on the graphic designers and the creative concept. Essential for guiding visitors and used in many communication formats, the sports pictograms receive considerable attention also owing to their aesthetic qualities.
