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Nielsen has tracked television ratings for all summer and winter Olympic Games broadcasts since 1968. Ratings data for Olympic Games telecasts from 1968 to 2006 — including ratings for opening and closing ceremonies and average ratings for each Olympics — are available below:
10 Αυγ 2021 · The Tokyo Summer Olympics averaged 15.6 million viewers per night across NBC’s various television and digital platforms, marking the least-watched primetime Olympics on record, Summer or Winter. The previous low was set by the previous Olympics — 19.8 million for the PyeongChang Winter Games in 2018.
The Saturday audience ranks as the smallest on record for any night of competition at a Summer Olympics, falling below the previous mark of 15.0 million set last Wednesday. The Tokyo Olympics now accounts for eight of the nine smallest primetime Summer Olympics audiences this century.
Thursday’s primetime coverage of the Beijing Winter Olympics averaged 7.25 million viewers on NBC, marking the smallest primetime Olympic audience ever on the network. The previous low was 8.5 million for the final night of competition at last year’s Tokyo Summer Olympics.
26 Ιουλ 2021 · The 735 million minutes would put the Olympics among the top original streaming series, as measured by Nielsen, for any given week. NBCU also noted that two nights of primetime audience growth...
23 Φεβ 2022 · During the second week of the Games, NBC recorded the lowest audience for any primetime Olympics telecast. On Monday night (February 14) NBC averaged 7.9 million viewers and on Tuesday night ...
Compared to the first Wednesday of the most recent Olympics, the Pyeongchang Winter Games in 2018, viewership fell a more modest 22% from 19.2 million. Wednesday’s primetime audience — which, again, includes NBC, its various cable channels, and streaming — is the second-lowest on record for any night of the Summer Olympics.
