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27 Σεπ 2021 · The research reviews existing literature on CSR and consumer behavior in Nigeria, highlighting the positive influence of CSR initiatives on consumer perceptions, buying behavior, brand...
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Consumer attitudes and behaviors are fundamentally dynamic processes; thus, understanding consumer dynamics is crucial for truly understanding consumer behaviors and for firms to formulate appropriate actions.
In marketing, understanding consumer behavior has become very important for businesses. Consumer behavior refers to the study which analyzes how consumers make decisions about their wants, needs, buying or act with respect to a product, service or organization.
Understanding purchase and consumption behaviour is a key challenge for marketers. Consumer behaviour, in its broadest sense, is concerned with understanding both how purchase decisions are made and how products or services are consumed or experienced. Consumers are active decision-makers.
Consumer behavior is the study of how individuals select, purchase, use, and dispose of goods and services, reflecting their needs, desires, and aspirations. This multifaceted concept blends elements from psychology, sociology, social anthropology, and economics.
1 Φεβ 2019 · The resulting conceptual framework depicts consumption as influenced by three levels that undergo historical transformations: the micro level of consumers, purposes and products; the meso level of the direct context in which consumption takes place; and the macro level of societal contexts and agents.
27 Ιουν 2024 · Consumer theory is the study of how people decide to spend their money based on their individual preferences and budget constraints. A branch of microeconomics, consumer theory shows how...
