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Consumers engage in both internal and external information search. Internal search involves the consumer identifying alternatives from his or her memory. For certain low involvement products, it is very important that marketing programs achieve “top of mind” awareness.
- Segmentation, Targeting, and Positioning--Consumer Behavior
Segmentation, Targeting, and Positioning Segmentation,...
- Segmentation, Targeting, and Positioning--Consumer Behavior
1 Ιουν 2016 · When the purchase decision-making process is examined based on this consumer behavior model, it can be broadly divided into five stages: 1) problem awareness, 2) information search, 3) evaluation of alternatives, 4) decision to purchase, and 5) actions following the purchase.
28 Μαΐ 2022 · Information search behavior at the post-purchase stage of the customer journey. Original Empirical Research. Published: 28 May 2022. Volume 50 , pages 981–1010, ( 2022 ) Cite this article. Download PDF. Cristiane Pizzutti, Renata Gonçalves & Maura Ferreira. 5766 Accesses. 11 Citations. Explore all metrics. Abstract.
11 Απρ 2021 · A systematic review of consumer information search in online and offline environments. Anu C. Haridasan, Angeline Gautami Fernando, B. Saju. RAUSP Management Journal. ISSN: 2531-0488. Article publication date: 11 April 2021. Issue publication date: 6 July 2021. Downloads. 6322. pdf (778 KB) Abstract. 1. Introduction. 2.
1 Μαρ 2017 · This paper examines the factors determining consumers' online information search behavior in the context of buying laptop and mobile phone. We measure, how search behavior is perceived in terms of total search, number of search and cognitive ability. Using survey data on 643 respondents from London and Birmingham we test several hypotheses.
1 Ιουν 2016 · It also revealed consumers' information searching behavior positively affecting their purchase intentions in this special shopping context. We found that flow experience is an important psychological factor influencing online consumers' information searching behavior.
1 Μαρ 1997 · A comprehensive theoretical framework for understanding consumers' information search behavior is presented. Unlike previous research, our model identifies not only what factors affect consumers' search behavior but also how these factors interact with each other.
