Αποτελέσματα Αναζήτησης
27 Σεπ 2021 · The research reviews existing literature on CSR and consumer behavior in Nigeria, highlighting the positive influence of CSR initiatives on consumer perceptions, buying behavior, brand...
In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales.
15 Οκτ 2010 · The first basic and general objective of this paper is the analysis of the consumer behavior in relation to marketing management. It is examined through the origin and evolution of related...
1 Σεπ 2015 · This chapter will attempt to briefly explain why marketing is important and how its core features have developed, before outlining the central relationship between producer and consumer and the...
consumer behaviour has responded to the conception and growth of modern marketing to encompass the more holistic range of activities that impact upon the consumer decision (Blackwell,Miniard et al. 2001).
3 Ιαν 2023 · This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research.
The Cambridge Handbook of Consumer Psychology. Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more.
