Αποτελέσματα Αναζήτησης
23 Ιουν 2024 · This paper is the first to offer a comprehensive literature review of the role of evolutionary psychology (EP) in marketing and consumer behavior.
15 Ιουν 2024 · This research aims to explore the multifaceted nature of consumer behavior in marketing management by synthesizing literature on individual characteristics, social influences, cultural factors, and technological advancements.
21 Ιουν 2024 · The study provides meaningful insights into customer behaviour, marketing strategies, and product range expansion by utilising data from a business simulation game as its primary source of...
1 Ιουλ 2024 · Consumer behavior is complex, influenced by myriad factors that interact to shape decisions. By piecing together various insights, we can start to see a more comprehensive picture. However,...
24 Ιουν 2024 · Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis. October 11, 2023. The...
26 Ιουν 2024 · Understanding Consumer Behavior. 1. Defining Consumer Behavior. Consumer behavior encompasses the actions and reactions of individuals or groups when purchasing, using, or disposing of products and services. It involves a complex interplay of psychological, social, cultural, and economic factors that influence consumer decisions. 2.
23 Ιουν 2024 · A study of consumer behavior helps marketers create products that meet and exceed consumer needs. In essence, consumer behavior in marketing is a key concept whose knowledge is vital for knowing how consumers make decisions.
