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28 Ιουν 2024 · behavioral Economics perspective: Behavioral economists study the Decoy Effect as an example of irrational consumer behavior. It challenges the assumption of rational choice theory , suggesting that consumers often make decisions based on heuristics and biases rather than pure utility maximization.
23 Ιουν 2024 · When explored from an evolutionary psychology (EP) viewpoint, fundamental mechanisms that have allowed humans to evolve and thrive for centuries can be applied to consumer behavior, resulting in a more nuanced understanding of the underlying motivations driving consumption.
29 Ιουν 2024 · At any moment, someone’s aggravating behavior or our own bad luck can set us off on an emotional spiral that could derail our entire day. Here’s how we can face triggers with less reactivity ...
29 Ιουν 2024 · What Is Rational Choice Theory? Rational choice theory states that individuals use rational calculations to make choices and achieve outcomes that are aligned with their own personal...
5 ημέρες πριν · Cognitive dissonance occurs when a person believes in two contradictory things at the same time. Within investing and in other areas, failing to resolve it can lead to irrational...
19 Ιουν 2024 · Irrationality. Consumers aren't always rational. According to some modern behavioral psychology studies, many consumers who buy luxury goods aren't in a financial position to afford luxury goods....
19 Ιουν 2024 · The Irrational Consumer: Applying Behavioural Economics To Your Business Strategy Enrico Trevisan's book aims to present some of the most important findings of behavioural economics and to highlight the resulting opportunities for up-to-date commercial strategies.
