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24 Ιουν 2024 · Toys “R” Us has gone digital for a new brand film that debuted during an LBB Beach Event at the 2024 Cannes Lions Festival. The Origin of Toys “R” Us is the first-ever brand film created using OpenAI’s text-to-video tool, Sora.
11 Ιουν 2024 · Most of Canada’s toy and game exports go to the United States. There are 1,597 hobby & toy store businesses in Canada in 2023. In December 2021 there were 85 toy and game manufacturers in Canada. Three out of four Canadians still prefer to shop for toys and games in brick-and-mortar stores.
5 ημέρες πριν · Most of the items bear fluorescent signs advertising 40 per cent off products labelled as being from Rooms + Spaces, the home goods retailer Toys “R” Us Canada’s owner Putman Investments opened in the throes of the COVID-19 pandemic.
4 ημέρες πριν · Ont.-based Putman Investments is a relatively new player in the world of housewares but no stranger to retail. Owner Doug Putman, whose steelworker father Bob started Everest Toys in the 1990s, purchased Sunrise Records in 2014, HMV in 2019 and Toys “R” Us Canada in 2021. He bought 45 Davidstea locations when the company filed for ...
26 Ιουν 2024 · Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was ...
1 ημέρα πριν · Toys”R”Us partnered with creative agency Native Foreign to produce a short film titled The Origin of Toys”R”Us. The minute-long short was created using OpenAI’s Sora technology. The movie imagines how the company’s founder Charles Lazarus dreamed of his future toy store as a boy and the mascot Geoffrey the Giraffe.
25 Ιουν 2024 · Toys 'R' Us tapped a creative ad agency to create a short story called The Origin of Toys 'R' using OpenAI's text-to-video model Sora.
