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Paramount Plaza, also 1633 Broadway and formerly the Uris Building, is a 48-story skyscraper in the Midtown Manhattan neighborhood of New York City. Designed by Emery Roth and Sons, the building was developed by the Uris brothers and was renamed for its owner, the Paramount Group, by 1980.
1633 Broadway (2.4 million ft2) aka Paramount Plaza New York, New York (1971) 48 stories Emery Roth and Sons, Architect. Uris Building Corporation, Developer. Broadway Plaza Associates, Current Owner. Photo courtesy of Paramount Group, Inc.
Dubbed The Dendriform Tower, our team’s vision for 1633 Broadway depicts the vibrant urban residential experience shaping the future of our metropolitan centers. One of the biggest challenges in an office to residential conversion is the size and depth of an existing building’s floor plates.
- The Paramount Plaza is the fourth tallest building in the Times Square District. - It was completed in 1970 as the Uris Building on the site of the Capitol Cinema Theater which was built in 1919. • SkyDB Entry
As its subject tower, the brief identified a 1970’s New York City office building, the Paramount Plaza, located at 1633 Broadway in the heart of Midtown Manhattan.
Paramount Plaza, also 1633 Broadway and formerly the Uris Building, is a 48-story skyscraper in the Midtown Manhattan neighborhood of New York City. Designed by Emery Roth and Sons, the building was developed by the Uris brothers and was renamed for its owner, the Paramount Group, by 1980.
THE ORIGINAL BUILDING AESTHETIC MdeAS Architects took a modern approach on the entry way. Focusing on lighting, sight-lines, amenties, and public access.
