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1. www.researchgate.net › publication › 366658438_Effect_of_branding_on_consumerEffect of branding on consumer purchase decision - ResearchGate

   www.researchgate.net › publication › 366658438_Effect_of_branding_on_consumer

   8 Αυγ 2022 · This research aims to empirically test the influence of brand image on purchasing decisions through purchase intention as an intervening variable for the Kopi Kenangan Hanya Untukmu in Kota...

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     © 2008-2024 ResearchGate GmbH. All rights reserved. Terms;...

   • The Power Of Branding Influencing Consumer Purchase Decision: A ...

     The study concludes with recommendations for businesses to...

   • (PDF) Impact of Brand on Consumer Behavior - ResearchGate

     This study aims to provide an overview of the impact of...

2. www.researchgate.net › publication › 373522954_The_Power_Of_Branding_InfluencingThe Power Of Branding Influencing Consumer Purchase Decision: A...

   www.researchgate.net › publication › 373522954_The_Power_Of_Branding_Influencing

   1 Ιαν 2021 · The study concludes with recommendations for businesses to harness the power of branding effectively in order to enhance consumer purchase decisions and build long-term customer...

3. www.sciencedirect.com › science › articleImpact of Brand on Consumer Behavior - ScienceDirect

   www.sciencedirect.com › science › article

   1 Ιαν 2015 · The paper deals with the results of the primary research which purpose was to examine the impact of brand on influencing consumers to purchase a product. The goal of the paper is to stress the fact that the brand has an impact on customer decision-making process.

4. www.researchgate.net › publication › 314546961_Impact_of_Brand_on_Consumer_Behavior(PDF) Impact of Brand on Consumer Behavior - ResearchGate

   www.researchgate.net › publication › 314546961_Impact_of_Brand_on_Consumer_Behavior

   31 Δεκ 2015 · This study aims to provide an overview of the impact of brand names on Kosovo consumers' behavior and on their decision for car purchasing. The study will also investigate the other factors...

5. link.springer.com › chapter › 10The Relationship Between Product Quality, Brand Image, Purchase...

   link.springer.com › chapter › 10

   • Αποθηκευμένο αντίγραφο

   8 Αυγ 2021 · Brand image. Product quality. Purchase decision. Repurchase intention. PLS-SEM. 1 Introduction. Repurchase intention is a client’s behavior to rebuying because of the pleasure with the prior buying experience [ 1 ]. Repurchase intention links to feelings and emotions.

6. www.bibliomed.orgThe Power Of Branding Influencing Consumer Purchase Decision: A...

   www.bibliomed.org

   • Αποθηκευμένο αντίγραφο

   This review paper examines the influential role of branding in shaping consumer purchase decisions. Branding has emerged as a powerful tool for businesses to differentiate their products or services in competitive markets.

7. www.aasmr.org › sisd › VolThe Effect of Brand Image on Customer Purchase Decision

   www.aasmr.org › sisd › Vol

   image plays an essential role in impacting consumers purchasing behavior. This study aims to identify the effect of brand image on consumers purchasing decisions. A survey (questionnaire) was used to collect data using a convenient random sample, in which 160 responses participated within two weeks.