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Evaluation of Alternatives. How does the consumer process competitive brand information and make a final value judgment? There are several processes, and the most current models see the consumer forming judgments largely on a conscious and rational basis.
Stage 3: Evaluation of Alternatives. Consumers are said to view a product or service as a “bundle of product attributes,” and you evaluate several attributes of a product or service in reaching your purchase decision. For example, if you’re buying a smartphone, you’ll consider factors such as battery life, speed, storage capacity, or price.
27 Οκτ 2018 · The 11 criteria for evaluation of alternatives were grouped together into three major categories of evaluation of alternatives using Factor Analysis. The paper also suggests marketing...
The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
What is Alternative Evaluation? A consumer usually develops a host of options to choose from while looking for a particular product or a solution per se. He then evaluates the various options with one another against certain criteria. It is this process which is called alternatives evaluation.
Consumer Decision Making Process. By John Dudovskiy. Consumer decision making process comprises five stages: need recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour.
13 Μαΐ 2016 · After information is secured and processed, alternative products, services, and outlets are identified as viable options. The consumer evaluates these alternatives, and, if financially and psychologically able, makes a choice.
