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Movie trailer production is heavily reliant on subjective factors and is the most certain method of rousing moviegoers to buy tickets for a movie opening (Marich, 2005). Each objective of the study has a foundation of determining the effectiveness of movie trailers in the minds of college students. Through secondary data that has
22 Απρ 2009 · This article explores how the persuasive purpose of film trailers is attained through specific visual features. The multimodal analysis of 12 comedy film trailers also reveals how these visual features enter into multilayered relationships with verbal and aural ones when creating evaluative meanings.
In this paper I explore movie trailers as an effective and useful tool in marketing films to consumers and making them successful. The evidence, which I have gathered from a survey study and available secondary
1 Ιαν 2012 · Because they are now released on thousands of screens simultaneously, movie trailers are a major and necessary method of intensively promoting movies before they disappear from cinemas forever.
A trailer is a brief description of a film and provides a 1 to 3 minute cinematic experience that displays images from the film to influence consumer behavior. This research was conducted to propose …
1 Ιαν 2015 · A movie trailer is “a unique narrative of film exhibition, wherein promotional discourse and narrative pleasure are conjoined” (Kernan, 2004, p. 1).
1 Νοε 2012 · A film trailer is a brief film text providing a 1- to 3-min cinematic experience that usually displays images from a specific feature film while emphasising its quality; it is created for the purpose of screening in theatres to promote a film's theatrical release (Kernan, 2004).
