Αποτελέσματα Αναζήτησης
31 Δεκ 1988 · After collecting the required data, the EKB model consist of a five-stage process when individuals making purchasing decisions: a-Problem recognition: Understanding and recognizing the...
- Help Center
© 2008-2024 ResearchGate GmbH. All rights reserved. Terms;...
- Help Center
27 Ιαν 2016 · p>Pemecahan masalah (problem solving) merupakan bagian dari ketrampilan atau kecakapan intelektual yang dinilai sebagai hasil belajar yang penting dan signifikan dalam proses pendidikan.
Understanding how consumers represent outcomes and weigh different decision criteria is critical to consumer behavior research. Construal-level theory articulates how psychological distance alters the mental representation of inputs and the effective weight given to " high-level " and " low-level " criteria.
This paper reviews two different conceptualizations of problem recognition, suggests that a synthesis of the two approaches would provide a fuller understanding of problem recognition than either approach taken alone, and provides a preliminary empirical test of the synthesized approach.
These stages are: recognition of need or problem, information search, comparing the alternatives, purchase and post-purchase evaluation. This simple model clearly illustrates and explains how the consumers make a purchasing decision.
The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
Variable problem recognition, information search, alternative evaluation and purchase decision has a significant influence in shaping the research model.
