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1. www.researchgate.net › publication › 354871860_THE_CONCEPT_OF_CONSUMER_BEHAVIOR(PDF) THE CONCEPT OF CONSUMER BEHAVIOR: DEFINITIONS IN A...

   www.researchgate.net › publication › 354871860_THE_CONCEPT_OF_CONSUMER_BEHAVIOR

   27 Σεπ 2021 · The research reviews existing literature on CSR and consumer behavior in Nigeria, highlighting the positive influence of CSR initiatives on consumer perceptions, buying behavior, brand...

2. catalogimages.wiley.com › images › dbChapter 1 Consumer Behavior: The Basics - Wiley

   catalogimages.wiley.com › images › db

   In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales.

3. www.researchgate.net › publication › 333774589(PDF) THE ROLE OF CONSUMER BEHAVIOUR IN PRESENT MARKETING...

   www.researchgate.net › publication › 333774589

   15 Οκτ 2010 · The first basic and general objective of this paper is the analysis of the consumer behavior in relation to marketing management. It is examined through the origin and evolution of related...

4. www.researchgate.net › 290605498_An_Introduction_to_Marketing_Consumer_Behaviour(PDF) An Introduction to Marketing & Consumer Behaviour -...

   www.researchgate.net › 290605498_An_Introduction_to_Marketing_Consumer_Behaviour

   1 Σεπ 2015 · This chapter will attempt to briefly explain why marketing is important and how its core features have developed, before outlining the central relationship between producer and consumer and the...

5. eprints.bournemouth.ac.uk › 10107 › 1Consumer Behaviour Theory - Approaches & Models

   eprints.bournemouth.ac.uk › 10107 › 1

   consumer behaviour has responded to the conception and growth of modern marketing to encompass the more holistic range of activities that impact upon the consumer decision (Blackwell,Miniard et al. 2001).

6. link.springer.com › book › 10Consumer Behavior: Understanding Consumers– Designing Marketing...

   link.springer.com › book › 10

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   3 Ιαν 2023 · This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research.

7. assets.cambridge.org › 97811070 › 69206The Cambridge Handbook of Consumer Psychology

   assets.cambridge.org › 97811070 › 69206

   The Cambridge Handbook of Consumer Psychology. Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more.