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Stage 3: Evaluation of Alternatives. Consumers are said to view a product or service as a “bundle of product attributes,” and you evaluate several attributes of a product or service in reaching your purchase decision. For example, if you’re buying a smartphone, you’ll consider factors such as battery life, speed, storage capacity, or price.
Evaluation of Alternatives. How does the consumer process competitive brand information and make a final value judgment? There are several processes, and the most current models see the consumer forming judgments largely on a conscious and rational basis.
Key Points. The 5 stages which a consumer often goes through when they are considering a purchase: problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior.
What is Alternative Evaluation? A consumer usually develops a host of options to choose from while looking for a particular product or a solution per se. He then evaluates the various options with one another against certain criteria. It is this process which is called alternatives evaluation.
Chemical hazard assessment (CHA) or comparative CHA is a method for comparing chemicals based on their inherent hazard properties. CAA is inclusive of CHA. CHA/CAA provides users with hazard‐based information to make informed decisions when selecting less hazardous chemical alternatives.
Four frameworks (IC2, CA SCP, Lowell, and UCLA MCDA) use information from different domains to evaluate alternatives so that they can be ranked, categorized, or narrowed to a single choice for implementation.
31 Μαρ 2004 · Evaluate the Alternatives: Finding the Value of Each Option. By: HBS Press, Harvard Business School Press. Weighing the prospective merits of your alternatives is an important technique to use in making better decisions. Once you have identified a set of alternatives, the next step is to assess what each… Length: 30 page (s)
