Αποτελέσματα Αναζήτησης
Study with Quizlet and memorize flashcards containing terms like Evaluation of Alternatives, Feature, Benefit and more.
Study with Quizlet and memorize flashcards containing terms like personal values, evoked set, Inert set and more.
Study with Quizlet and memorize flashcards containing terms like Evaluation Criteria, Examples of evaluative criteria, Evaluation of Alternatives Example and more.
Stage 3: Evaluation of Alternatives. Consumers are said to view a product or service as a “bundle of product attributes,” and you evaluate several attributes of a product or service in reaching your purchase decision. For example, if you’re buying a smartphone, you’ll consider factors such as battery life, speed, storage capacity, or price.
Four frameworks (IC2, CA SCP, Lowell, and UCLA MCDA) use information from different domains to evaluate alternatives so that they can be ranked, categorized, or narrowed to a single choice for implementation.
7 Νοε 2023 · What is Alternative Evaluation? A consumer usually develops a host of options to choose from while looking for a particular product or a solution per se.
Consumer decision making process comprises five stages: need recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. Marketing managers attempt to influence consumer behaviour during each of these stages as it has been discussed below in a greater detail.
