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30 Μαΐ 2021 · Canada's biggest bookstore. A place where every book lover must visit once. Beautiful store with friendly staff. They've got a great selection of books, coff...
Indigo (@indigo) • Instagram photos and videos. 455K Followers, 1,721 Following, 4,158 Posts - Indigo (@indigo) on Instagram: "Canada’s largest purveyor of books, ideas and inspiration to enrich your life.
14 Αυγ 2021 · Canada's biggest bookstore chain is seeing rising sales thanks in part to an online community of TikTok users sharing videos reviewing and recommending books.
Fully booked! Indigo & TikTok announced the perfect partnership this morning in the form of a monthly #BookTok book club, starting today and running until August. BookTok, started by @caitsbooks in 2020, is a community within TikTok, focused on books and literature.
Indigo stores across Canada are beginning to incorporate displays highlighting books that are trending on TikTok, allowing readers to quickly find popular titles on social media. The new in-store tables are a nod to #BookTok , a TikTok hashtag that book lovers use when talking about their favourite reads.
