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The response rate is the simplest, most common form of measuring the results of a direct mail program. The response rate reflects the percentage of people who respond to a mailing. To determine your response rate, you simply count up the number of responses the mailing generates, then divide by the quantity mailed.
24 Δεκ 2020 · Response rates for direct mail tend to range 10 to 30 times higher than digital mail, and 60 percent of recipients note that receiving and handling direct mail makes a longer-lasting mental impression that is easier to recall later on.
1 Φεβ 2023 · Gets better response rates than email. According to survey results from Lob's 2022 State of Direct Mail Consumer Insights report: 44% say direct mail is their top channel for unknown brands. 50% of consumers 35+ say that direct mail feels more important than email communication from a brand. 62% say direct mail inspired them to act.
7 Σεπ 2023 · Direct mail response rate is one of the key metrics to measure campaign results for this marketing channel. Simply put, it is a correlation between the number of mailings sent and the number of responses received in the course of a particular direct mail marketing campaign.
According to the Association of National Advertisers (ANA), the average direct mail response rate is 9%, which is pretty impressive compared to the 1% average response rate for email. Direct mail response rates can vary based on industry and type of direct mail. To set a benchmark for your campaigns, find out what the average is in your sector.
9 Οκτ 2022 · Direct mail shows a 37 percent higher response rate than email, according to the Association of National Advertisers. Pretty outstanding, right? But keep in mind that the rate is only an average across all direct mail verticals.
4 Φεβ 2022 · Let’s take a look at typical rates of return on direct mail campaigns and some ways that you can get a better response rate to your mailings.
