Αποτελέσματα Αναζήτησης
1 Ιουν 2016 · When the purchase decision-making process is examined based on this consumer behavior model, it can be broadly divided into five stages: 1) problem awareness, 2) information search, 3) evaluation of alternatives, 4) decision to purchase, and 5) actions following the purchase.
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28 Μαΐ 2022 · Customer journey models consider information search behavior only at the pre-purchase stage, yet consumers search for information after purchasing.
1 Ιουν 2016 · The study enriches the emotional dimension of information behavior model and provides insight into the relationships between positive psychological variables with flow experience as the representation and information searching behavior in shopping context.
1 Μαρ 1997 · A comprehensive theoretical framework for understanding consumers' information search behavior is presented. Unlike previous research, our model identifies not only what factors affect consumers' search behavior but also how these factors interact with each other.
1 Μαρ 2017 · This paper examines the factors determining consumers' online information search behavior in the context of buying laptop and mobile phone. We measure, how search behavior is perceived in terms of total search, number of search and cognitive ability.
1 Δεκ 2022 · A large literature in marketing and related disciplines has found a positive relationship between uncertainty and information search: as consumers’ uncertainty about a brand, product, or service increases, so does their inclination to seek out and engage with information.
While consumers may differ in their perceptions on many dimensions, we argue that the important empiri- cal differences in search behavior arise from four patterns of prior distributions. Each of these patterns has a differ- ent implication for amount of search and kind of search (random vs. directed).
