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Rolling Rock is a 4.4% abv American lager launched in 1939 by the Latrobe Brewing Company. Although founded as a local beer in Western Pennsylvania , it was marketed aggressively and eventually became a national product.
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The year 1939 saw the introduction of Rolling Rock beer (famous for its small green bottles) and Latrobe became one of the largest breweries in the United States. It was purchased by Labatt Brewing Company in 1987, which in turn was purchased in 1995 by the Belgian brewing conglomerate corporation Interbrew , which merged later into InBev in 2004.
Learn about the origins, production, and popularity of Rolling Rock beer, a Western Pennsylvania icon since 1939. Discover the mystery of the "33" on the bottles and the role of the Tito family and the Sundor Group in the brewery's history.
Rolling Rock is an extra pale lager brewed by the InBev brewing company. Rolling Rock was first officially launched in 1939 and soon become a popular beer nationally. For nearly seventy years Rolling Rock was owned and brewed by the Latrobe Brewing Company until it was sold to Anheuser-Busch in 2006.
In 1939, the renowned Latrobe Brewing Company introduced Rolling Rock as a pale lager. The beer’s name was inspired by the nearby Latrobe’s “rolling rock” geological formation. The Pale Ale style beer gained popularity over the years due to its distinctive green bottle and the cryptic “33” on the label. However, in 2006, the Latrobe ...
