Αποτελέσματα Αναζήτησης
4 ημέρες πριν · 1. need recognition. 2. information search. 3. evaluation of alternatives. 4. purchase. 5. post purchase evaluation. post purchase evaluation process. weighs a consumer's satisfaction with the purchase. Cognitive dissonance. inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.
4 ημέρες πριν · Study with Quizlet and memorize flashcards containing terms like Which of the following is NOT a purpose for the packaging of a product? A. To offer convenience to the consumer B. To protect the product contents C. To promote the company brand D. To describe substitute products, Which of the following could an online travel agency do to impact the evaluation of alternatives step of the ...
4 ημέρες πριν · Marketing Chapter 9. 46 terms. Acafua2023. Preview. 103 Esti - Salon/Spa Business. 128 terms. valeriekreger. Preview. IS in Business. 18 terms. sneha_Posanipally. Preview. 4325 Chapter 1 Multiple Choice. ... evaluation of alternatives, and purchase decision stages of the consumer buying process? personal selling.
4 ημέρες πριν · Study with Quizlet and memorize flashcards containing terms like Which statement is an example of the threat component of a SWOT analysis? A company experiences price fluctuations for supplies because of a drought. A company determines the market for one of its products is growing quickly. A company is inadequately staffed for its projected growth. A company develops a proven, loyal customer ...
4 ημέρες πριν · Study with Quizlet and memorize flashcards containing terms like A company utilized ________ when it asked consumers to indicate how they feel about pantyhose. A)descriptive research B)causal research C)case study research D)exploratory research E)ethnography, A ________ is the ultimate user of a good or service. A)target market B)marketer C)market D)consumer E)stakeholder, Which of the ...
4 ημέρες πριν · The search and evaluation process lasted a full month for Carlos. His level of involvement in the purchase of his truck was _______ and he had a _______ level of involvement. ( extensive decision making; high) trying to reduce cognitive dissonance. Carlos ends up purchasing the Ford F-150. The sales representative was able to obtain the color ...
4 ημέρες πριν · Study with Quizlet and memorize flashcards containing terms like Which of the following best describes relationship marketing?, Which of the following must a company do to effectively use technology in its marketing efforts?, Fletcher owned a large nursery that grew trees and shrubs. He sold his products to landscaping companies and major retailers in his region. Fletcher would be considered ...
