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ABSTRACT. The authors present a comprehensive. synthesis and evaluation of the published scales. measuring the components of the decision making process in ethical situations using the Hunt-Vitell. (1993) theory of ethics as a framework to guide the. research. Suggestions for future scale development are.
The growing field of marketing ethics research is investigating the many aspects of marketing that have an ethical dimension. This article provides a systematic review of this research by (1) developing a categorization scheme for marketing ethics research, and (2) by analyzing—via content analysis—all journal articles, which have been ...
Evaluation of Alternatives. How does the consumer process competitive brand information and make a final value judgment? There are several processes, and the most current models see the consumer forming judgments largely on a conscious and rational basis.
1 Δεκ 2023 · The study of Ethics and Marketing Responsibility focuses on ethics' role in shaping marketing practices within organizations. It examines the impact of ethical considerations on marketing strategies and evaluates the effectiveness of responsible marketing in fostering trust and loyalty among consumers.
8 Σεπ 2023 · Dilip S. Mutum & Ezlika M. Ghazali. Part of the book series: CSR, Sustainability, Ethics & Governance ( (CSEG)) 419 Accesses. Abstract. The importance of ethical concerns in marketing and businesses has grown significantly over time. Most academic sources have emphasised how marketing practices are seen as unethical and unfavourable.
The evaluation of alternatives during organizational decision making was investigated to uncover evaluation tactics used by decision makers and how these tactics and complexity influenced success.
More formally, marketing ethics can be defined in two ways: 1) as a discipline that involves the systematic study of the moral evaluation of marketing decisions, practices and institutions; 2) as the standards or norms applied in the judgment of marketing activities as morally right and wrong. It is a subset of the
