Αποτελέσματα Αναζήτησης
18 Αυγ 2022 · According to Roy (2022), there are a few factors that influence consumer behavior: (1) personal factors, (2) social factors, (3) cultural factors, and (4) emotional constituents. ...
- ResearchGate
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- (PDF) Factors affecting consumer buying behavior - ResearchGate
A consumer buying behavior is influenced by social,...
- (PDF) Review Paper on Factors Influencing Consumer Behavior - ResearchGate
This article examines whether or not consumers care about...
- Factor Affecting Consumer Buying Behavior: A Conceptual Study
The research aims to investigate the cognitive and affective...
- ResearchGate
13 Σεπ 2016 · A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Consumer behavior refers to the selection, purchase and consumption of goods and services...
This paper outlines the significant factors that impact consumer behaviour throughout the theoretical framework with the topics of: Internal Influences, Motivation, Emotions and Personality and Influencing attitudes and
Where utility theory views the consumer as a ‘rational economic man’ (Zinkhan 1992), contemporary research on Consumer Behaviour considers a wide range of factors influencing the consumer, and acknowledges a broad range of consumption activities beyond purchasing.
18 Μαΐ 2020 · This article examines whether or not consumers care about ethical behaviour, and investigates the effect of good and bad ethical conduct on consumer purchase behaviour.
1 Μαΐ 2020 · The research aims to investigate the cognitive and affective factors influencing customer choices, including attitudes, views about brand loyalty, dependability, and trust, as well as the...
Throughout this book, I dig deep into how consumers are influenced, why they behave the ways that they do, and how you can use these influences to work to your advantage.
