Αποτελέσματα Αναζήτησης
1 Δεκ 2021 · Hudson and Thal (2013) specify this post-purchase process, indicating that consumers continue to evaluate the product and brand, and advocate it mostly through digital channels. In addition, if consumers bond with the brand, they enter a loyalty loop directly to the purchase moment.
- The Impact of Digital Transformation on The Retailing Value Chain
That is, the five sources of value creation take effect...
- The Impact of Digital Transformation on The Retailing Value Chain
9 Μαρ 2019 · Post-purchase behaviour is the final stage in the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a purchase. This paper aims at identifying...
22 Νοε 2023 · Our study facilitates a discussion on the impulse buying post-purchase stage, theoretical development of coping strategies, and further exploration of the links between impulse buying antecedents and outcomes.
28 Μαΐ 2022 · This paper updates customer journey models by integrating two different streams of research—customer journey and post-decision information search (PDIS)—and examining information search as a valuable consumer response and managerial element of the journey.
15 Μαρ 2022 · The main research goal of this study is to investigate, in the post-purchase stage, the impact of delivery and feedback capture mechanisms on online consumer satisfaction. To support the objective of the study, a literature review was carried out, focusing on the online consumer’s journey, the post-purchase phase and online consumer satisfaction.
1 Μαρ 2018 · The goal of this research was to investigate consumer responses to frontline employees’ requests for positive post-purchase evaluations using real life experiences from consumers’ actual buying encounters.
Abstract. The author examines consumer affective responses to product/consumption experiences and their relationship to selected aspects of postpurchase processes. In separate field studies of automobile owners and CATV subscribers, subjects reported the nature and frequency of emotional experiences in connection with product ownership and usage.
