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  1. Study with Quizlet and memorize flashcards containing terms like metagoal, bounded rationality, affective choice and more.

  2. Study with Quizlet and memorize flashcards containing terms like Types of Choice Processes, Affective choice, Consummatory motives and more.

  3. Consumers evaluate products based on the overall feeling that is evoked by the alternative. Attribute-based evaluation Alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation.

  4. 1. Consumers seek one optimal solution to a problem and choose on that basis. 2. Consumers have the skill and motivation to find the optimal solution. 3. The optimal solution does not change as a function of situational factors such as time pressure, task definition, or competitive context.

  5. Study with Quizlet and memorize flashcards containing terms like evaluative criteria, feature, benefit and more.

  6. Study with Quizlet and memorize flashcards containing terms like Evaluation of Alternatives, Evaluation Criteria, Factors Determining Evaluative Criteria and more.

  7. Chapter 13 Decision Making II: Alternative Evaluation and Choice. Evaluation of Alternatives: Criteria. The decision-making process includes need recognition, search for info, alternative. evaluation, choice, and post choice evaluation.

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