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27 Σεπ 2021 · Consumer behavior is a science that studies the activities of individuals and groups in sorting, buying, using or utilizing, and disposing of a product to satisfy their life needs where...
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- Theory and Models of Consumer Buying Behaviour: A Descriptive Study
The consumer behavior theory by Schiffman and Kanuk...
- THE CONCEPT OF CONSUMER BEHAVIOR: DEFINITIONS IN A ... - ResearchGate
Nassè et al. (2019) have defined the concept of consumer...
- ResearchGate
26 Απρ 2016 · Abstract. This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period.
18 Αυγ 2022 · The consumer behavior theory by Schiffman and Kanuk describes the actions that consumers take to find, acquire, use, assess, and discard goods, services, and concepts (Roy, 2022). In...
Nassè et al. (2019) have defined the concept of consumer behavior as the how consumers examine, evaluate, decide, which products, and/or services they need, and then they make
This is evident in contemporary definitions of consumer behaviour: “consumer behaviour...... is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.” (Solomon,Bamossy et al. 2006, p6).
Consumer attitudes and behaviors are fundamentally dynamic processes; thus, understanding consumer dynamics is crucial for truly understanding consumer behaviors and for firms to formulate appropriate actions.
13 Ιουν 2020 · In this article, we document the evolution of research trends (concepts, methods, and aims) within the field of consumer behavior, from the time of its early development to the present day, as a multidisciplinary area of research within marketing.
