Αποτελέσματα Αναζήτησης
The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, consumer research and consumption, advancing the fields of advertising and marketing research.
- Author Guidelines
Journal of Consumer Behaviour is participating in a pilot of...
- Overview
Overview Aims and Scope. The Journal of Consumer Behaviour...
- Search
We would like to show you a description here but the site...
- Volume 20 Issue 4
AI marketing and AI-based promotions impact on consumer...
- Author Guidelines
10 Νοε 2022 · Journal of Consumer Behaviour ( JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis.
15 Οκτ 2010 · This paper explores the role of consumer behavior in present marketing management scenario. The behaviour that the consumers display in searching for, purchasing, using, evaluating and...
3 Ιαν 2021 · Evaluation of firm performance must consider the effects that its products and services have upon consumers. This can be accomplished when measures of consumer behavior inform marketing strategies.
14 Σεπ 2023 · AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat. George Spais, Ian Phau, Varsha Jain. Pages: 1053-1056. First Published: 14 September 2023. First Page. Full text. PDF. References. Request permissions. SPECIAL ISSUE ARTICLE.
20 Ιαν 2021 · The Journal of Consumer Behaviour publishes theoretical and empirical research into consumer behaviour, advancing the fields of advertising and marketing research.
The results exhibit a strong increase on subjects like consumer trust, self-identity, digital consumption, social media engagement, consumer culture theory, consumer motivation, and brand–consumer relationships.
