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Study with Quizlet and memorize flashcards containing terms like Internal Search, External Search, Ongoing search and more.
An external search for information can include: (a) The appropriate evaluative criteria for the solution of the problem, (b) The existence of various alternative solutions, and (c) The performance of each alternative solution on each evaluative criterion.
They conduct _____ search when they have no prior knowledge about a product, which then leads them to seek information., What is an example of an internal information search?, What is an example of an external information search? and more.
If a solution to the problem cannot be found internally, then external information is pursued as a possible solution to the problem. External solutions include previous experience, marketing information, and personal or independent sources of information.
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Consumer external search continues to be a fruitful research area. The bivariate relationships between a number of variables and the central construct, amount of information search, have been proposed, theorized, and empirically tested in the literature.
Study with Quizlet and memorize flashcards containing terms like Define Ecology, Identify the source of energy for most ecosystems on Earth, Define an organism and more.
