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18 Μαΐ 2020 · The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological...
- (PDF) Factors affecting consumer buying behavior - ResearchGate
A consumer buying behavior is influenced by social,...
- (PDF) Factors affecting consumer buying behavior - ResearchGate
18 Αυγ 2022 · According to Roy (2022), there are a few factors that influence consumer behavior: (1) personal factors, (2) social factors, (3) cultural factors, and (4) emotional constituents. ...
This paper outlines the significant factors that impact consumer behaviour throughout the theoretical framework with the topics of: Internal Influences, Motivation, Emotions and Personality and Influencing attitudes and
13 Σεπ 2016 · A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Consumer behavior refers to the selection, purchase and consumption of goods and services...
Where utility theory views the consumer as a ‘rational economic man’ (Zinkhan 1992), contemporary research on Consumer Behaviour considers a wide range of factors influencing the consumer, and acknowledges a broad range of consumption activities beyond purchasing.
The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. consumption expenditures are purposefully subdivided according to the classification made by the Statistical office of the European communities.
11 Φεβ 2018 · The paper summarises the factors influencing consumer purchasing decisions and the changes the factors have undergone over the last 15 years. The research aimed to determine what changes have … Expand
