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27 Απρ 2017 · Researchers have used Google Trends data to investigate a number of questions, from exploring the course of influenza outbreaks to forecasting economic indicators.
10 Νοε 2023 · This guide covers 7 actionable ways to use Google Trends for market research, including analyzing competitors and understanding consumer sentiment.
26 Οκτ 2022 · All research questions should be: Focused on a single problem or issue. Researchable using primary and/or secondary sources. Feasible to answer within the timeframe and practical constraints. Specific enough to answer thoroughly. Complex enough to develop the answer over the space of a paper or thesis.
30 Ιαν 2023 · In this article, I use an unplanned experiment to test the reliability and replicability of Google Trends. The results strongly indicate that scientists in all fields should refrain from using the tool Google Trends when conducting research.
It is widely known that Google Trends has become one of the most popular free tool used by forecasters both in academics and in the private and public sectors. There are many papers, from several diferent fields, concluding that Google Trends improve forecasts’ accuracy.
Google Trends, first launched in 2006, is a tool provided by Google that measures the relative popularity of particular search terms on Google, given that the term in question has reached a minimum threshold of searches during a certain time period (Jun et al., 2018; Trevisan et al., 2018).
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