Αποτελέσματα Αναζήτησης
10 Αυγ 2023 · Consumer behavior is the study of consumers’ action during searching for, purchasing, using, evaluating and disposing of products and services they expect will satisfy their need. It helps marketers in understanding consumer decision-making process.
Everything you need to know about the consumer behaviour in marketing. Consumer behavior is a process of complicated psychological research, as it ties together issues of communication (advertising and marketing), identify social status, decision-making, and mental and physical health.
5 Ιαν 2022 · The study of how individual customers, groups, or organizations pick, buy, use and dispose of ideas, commodities, and services to meet their needs and wants is known as consumer behaviour. It refers to the consumer's actions in the marketplace and the motivations behind those actions.
27 Σεπ 2021 · Consumer behavior is a science that studies the activities of individuals and groups in sorting, buying, using or utilizing, and disposing of a product to satisfy their life needs where these...
Consumer Buying Behaviour in Marketing: Consumer buying behaviour is the process and actions individuals undertake when making purchasing decisions. It begins with the recognition of a need or wants, followed by an information search, evaluation of alternatives, purchase decision, post-purchase evaluation, and potential repurchase or disposal.
Philip Kotler has given perhaps the most straightforward definition of consumer behavior as “the study of how people buy, what they buy, when they buy, and why they buy.” Some other definitions of consumer behavior include: “The assumption that people have series of needs which lead to drive state.” (Faison and Edmund)
Consumer behavior is important in marketing because it explains how consumers make decisions about what products to buy when to buy them, and from whom to buy them. Marketers can develop effective marketing strategies that target the right consumers with the right message at the right time by understanding consumer behavior.
