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Stage 3: Evaluation of Alternatives. Consumers are said to view a product or service as a “bundle of product attributes,” and you evaluate several attributes of a product or service in reaching your purchase decision. For example, if you’re buying a smartphone, you’ll consider factors such as battery life, speed, storage capacity, or price.
Evaluation of Alternatives - A Framework for Marketing Management. How does the consumer process competitive brand information and make a final value judgment? There are several processes, and the most current models see the consumer forming judgments largely on a conscious and rational basis.
Learn how consumers evaluate alternatives when they are considering a purchase. This stage involves comparing and choosing among the options based on various criteria, such as price, quality, features, and benefits.
Evaluation of Alternatives. After information is secured and processed, alternative products, services, and outlets are identified as viable options. The consumer evaluates these alternatives, and, if financially and psychologically able, makes a choice. The criteria used in evaluation varies from consumer to consumer just as the needs and ...
27 Οκτ 2018 · The evaluation of alternatives is an important component of the consumers' decision making process. The aim of this paper is to analyze the different criteria for evaluation of...
1 Δεκ 2021 · In general, consumers start by formulating the decision problem and specifying objectives and alternatives according to certain criteria. Next, the evaluation of alternatives takes place by accessing their consequences, and the consumer terminates with a judgment leading to a choice.
The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
