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Study with Quizlet and memorize flashcards containing terms like Types of Consumer Decisions (Chart), The Nature of Information Search, Internal Search and more.
- Consumer Behavior Chapter 15 Flashcards
Consumer Behavior Chapter 15. When does information search...
- Consumer Behavior Chapter 15 Flashcards
External Information Search. skewed toward limited search, with the greatest proportion of consumers performing little external search immediately prior to purchase. Study with Quizlet and memorize flashcards containing terms like awareness set, behavioral targeting, consideration set and more.
1. How long consumers are willing to devote their time for information search. 2. Price decisions. 3. Promotion decisions.
Consumer Behavior Chapter 15. When does information search occur? What is the difference between internal and external information search? Click the card to flip 👆. Information search occurs in response to a recognized problem that is deemed important enough to resolve.
A) Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes. B) Searching for information is free. C) Information search involves mental as well as physical activities that consumers must perform.
Memory of past searches, product experience, low involvement learning. Start studying Consumer Behavior Chapter 15. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Study with Quizlet and memorize flashcards containing terms like Ongoing search, Evaluative criteria, Awareness set and more.
