Αποτελέσματα Αναζήτησης
Study with Quizlet and memorize flashcards containing terms like Types of Consumer Decisions (Chart), The Nature of Information Search, Internal Search and more.
- Consumer Behavior Chapter 15 Flashcards | Quizlet
Consumer Behavior Chapter 15. When does information search...
- Consumer Behavior Chapter 15 Information Search - Quizlet
External Information Search. skewed toward limited search,...
- Consumer Behavior Chapter 15 Flashcards | Quizlet
External Information Search. skewed toward limited search, with the greatest proportion of consumers performing little external search immediately prior to purchase. Study with Quizlet and memorize flashcards containing terms like awareness set, behavioral targeting, consideration set and more.
Consumer Behavior Chapter 15. When does information search occur? What is the difference between internal and external information search? Click the card to flip 👆. Information search occurs in response to a recognized problem that is deemed important enough to resolve.
A) Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes. B) Searching for information is free. C) Information search involves mental as well as physical activities that consumers must perform.
information search. the process by which we survey the environment for appropriate data to make a reasonable decision. - search more when purchase is important, we have more to learn about the purchase, or when it's easy to obtain the relevant information. prepurchase search.
Study with Quizlet and memorize flashcards containing terms like buying behavior, consumer buying behavior, consumer buying decision process and more.
CHAPTER 15. Information Search Nature of Information Search Internal Search Internal Search relevant information from long -term memory . External Search External Search external information relevant to solving the problem Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes.
