Αποτελέσματα Αναζήτησης
22 Φεβ 2023 · When customers perform an external search, they are looking for information that is not readily available on a single website or platform. Here are the main characteristics of external searches: Conducted via a search engine - External searches are typically conducted using a general-purpose search engine like Google, Bing, or Yahoo.
Consumers engage in both internal and external information search. Internal search involves the consumer identifying alternatives from his or her memory. For certain low involvement products, it is very important that marketing programs achieve “top of mind” awareness.
External data is information that originates outside the company and is readily available to the public. External data is used to help a company develop a better understanding of the world in which they are operating.
This paper aims to explore external and internal information search using the World Wide Web (Web). It attempts to categorise the results of a sample of telephone interviews into the principle sources of information used to assist in the search for information using the World Wide Web.
An enduring interest in consumer behavior is the investigation of external prepurchase information search. Past research has identified a large number of factors that have been found to influence the extent of information search. The purposes of this article are to summarize the external information search literature and then develop a more ...
Consumer external search continues to be a fruitful research area. The bivariate relationships between a number of variables and the central construct, amount of information search, have been proposed, theorized, and empirically tested in the literature.
Information search has two phases, internal and external search. Traditionally, much attention has been devoted to external search, and research results have been productive (Newman 1977).
