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25 Μαρ 2024 · External validity refers to the extent to which the results of a study can be generalized or applied to a larger population, settings, or conditions beyond the specific context of the study. It is a measure of how well the findings of a study can be considered representative of the real world.
Consumers engage in both internal and external information search. Internal search involves the consumer identifying alternatives from his or her memory. For certain low involvement products, it is very important that marketing programs achieve “top of mind” awareness.
An enduring interest in consumer behavior is the investigation of external prepurchase information search. Past research has identified a large number of factors that have been found to influence the extent of information search.
External validity examines whether the study findings can be generalized to other contexts. Ecological validity examines, specifically, whether the study findings can be generalized to real-life settings; thus ecological validity is a subtype of external validity.
24 Οκτ 2023 · External validity refers to the extent to which the results of a study can be generalized or applied to settings, people, times, and measures other than the ones used in the study. A study with high external validity will be generalizable beyond the specific conditions or participants of the original study. This means the study will likely be ...
8 Μαΐ 2020 · External validity is the extent to which you can generalize the findings of a study to other situations, people, settings, and measures. In other words, can you apply the findings of your study to a broader context? The aim of scientific research is to produce generalizable knowledge about the real world.
13 Δεκ 2023 · Broader generalizability requires flexible, real-world applicable paradigms. Internal validity relates to how well a study is conducted (its experimental design and methods), while external validity relates to how applicable and generalizable the findings are to the world at large.
