Αποτελέσματα Αναζήτησης
27 Σεπ 2021 · The study focuses on unraveling the complexities of consumer decision-making, analyzing how factors such as brand loyalty, pricing, infrastructure accessibility, environmental concerns, and...
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The whole point of studying consumer behavior is to motivate customers to purchase. In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales. What Is Consumer Behavior, and Why Is It Important?
7 Απρ 2020 · The purpose of this research was to analyze the impact of digital marketing on consumer buying behavior, consumer purchasing decisions, and brand popularity.
18 Μαΐ 2020 · This paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the...
2 Φεβ 2019 · This chapter discusses the internal factors affecting consumer behavior, explains consumer ecosystem and behavior process converging consumer perceptions and attitudes. The factors associated with the consumer motivation, learning, and knowledge transfer have also been deliberated in this chapter.
and analyses the ways in which marketers can better understand how consumers think and behave. This paper outlines the significant factors that impact consumer behaviour throughout the theoretical framework with the topics of: Internal Influences, Motivation, Emotions and Personality and Influencing attitudes and behaviour.
2 Φεβ 2019 · Discussions explore the external factors affecting the consumer behavior in this chapter, and guide managers to learn the causes and effects of extrinsic variables to develop right marketing strategies.
