Αποτελέσματα Αναζήτησης
27 Σεπ 2021 · The study focuses on unraveling the complexities of consumer decision-making, analyzing how factors such as brand loyalty, pricing, infrastructure accessibility, environmental concerns, and...
- ResearchGate
© 2008-2024 ResearchGate GmbH. All rights reserved. Terms;...
- (PDF) Theory and Models of Consumer Buying Behaviour: A ... - ResearchGate
According to Roy (2022), there are a few factors that...
- (PDF) FACTORS AFFECTING CONSUMER BEHAVIOUR - ResearchGate
Marketers spend significant time trying to interpret...
- ResearchGate
Where utility theory views the consumer as a ‘rational economic man’ (Zinkhan 1992), contemporary research on Consumer Behaviour considers a wide range of factors influencing the consumer, and acknowledges a broad range of consumption activities beyond purchasing.
18 Αυγ 2022 · According to Roy (2022), there are a few factors that influence consumer behavior: (1) personal factors, (2) social factors, (3) cultural factors, and (4) emotional constituents. ...
9 Φεβ 2024 · Marketers spend significant time trying to interpret consumer buying behavior related to their products, but they must also understand how each given customer is influenced externally by...
and analyses the ways in which marketers can better understand how consumers think and behave. This paper outlines the significant factors that impact consumer behaviour throughout the theoretical framework with the topics of: Internal Influences, Motivation, Emotions and Personality and Influencing attitudes and behaviour.
In Section 3.1, we give a brief overview of consumer behavior theory in marketing. Section 3.2 deals with economic theory with respect to durab1es, Section 3.3 with psychological theory and Section 3.4 with the decision theoretical approach.
Consumer behaviors change due to both macro and micro factors that encompass consumer, firm, social interaction, product/market, and macro environment levels that range from specific to broad.
