Αποτελέσματα Αναζήτησης
9 Φεβ 2024 · Marketers spend significant time trying to interpret consumer buying behavior related to their products, but they must also understand how each given customer is influenced externally by...
- (PDF) Factors affecting consumer buying behavior - ResearchGate
A consumer buying behavior is influenced by social,...
- (PDF) Factors affecting consumer buying behavior - ResearchGate
13 Σεπ 2016 · A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Consumer behavior refers to the selection, purchase and consumption of goods and services...
27 Σεπ 2021 · The study focuses on unraveling the complexities of consumer decision-making, analyzing how factors such as brand loyalty, pricing, infrastructure accessibility, environmental concerns, and...
In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales.
2 Φεβ 2019 · This chapter discusses the internal factors affecting consumer behavior, explains consumer ecosystem and behavior process converging consumer perceptions and attitudes. The factors associated with the consumer motivation, learning, and knowledge transfer have also been deliberated in this chapter.
10 Νοε 2022 · The major themes explored by consumer behaviour research in JCB include consumer information processing, consumption communities, consumption value, sustainable consumption, intergenerational consumer behaviour, consumer-brand relationship, consumer ethics, and conditional relationships in consumer behaviour.
covers influences on consumer behaviour based on theoretical models and the meaning of segmentation (the ways a potential market is divided into distinctive groups of consumers with common characteristics and needs). Next, research on the major personal factors affecting consumer behaviour in HE are analysed in detail, with references to
