Αποτελέσματα Αναζήτησης
18 Μαΐ 2020 · This article examines whether or not consumers care about ethical behaviour, and investigates the effect of good and bad ethical conduct on consumer purchase behaviour.
18 Αυγ 2022 · According to Roy (2022), there are a few factors that influence consumer behavior: (1) personal factors, (2) social factors, (3) cultural factors, and (4) emotional constituents. ...
Where utility theory views the consumer as a ‘rational economic man’ (Zinkhan 1992), contemporary research on Consumer Behaviour considers a wide range of factors influencing the consumer, and acknowledges a broad range of consumption activities beyond purchasing.
30 Ιουν 2008 · The paper aims to identify the changes and intensity of the factors influencing consumers’ purchasing decision-making process in the food market.
This paper outlines the significant factors that impact consumer behaviour throughout the theoretical framework with the topics of: Internal Influences, Motivation, Emotions and Personality and Influencing attitudes and
Objectives of Research: • To study the psychological factors influencing consumer behaviour. Methodology of research: The entire research is based upon secondary data. The secondary data has been collected from the various published data.
In this chapter, I explain the basics of consumer behavior and show you how you can use it to better your marketability, explain your value, and increase your sales.
