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27 Σεπ 2021 · Consumer behavior is a science that studies the activities of individuals and groups in sorting, buying, using or utilizing, and disposing of a product to satisfy their life needs where these...
Learn how consumers make purchasing decisions based on internal and external influences. This book covers the consumer decision-making process, the factors that affect it, and how to apply consumer behavior to marketing.
consumer behaviour has evolved through a number of discernable stages over the past century in light of new research methodologies and paradigmatic approaches being adopted.
18 Αυγ 2022 · The consumer behavior theory by Schiffman and Kanuk describes the actions that consumers take to find, acquire, use, assess, and discard goods, services, and concepts (Roy, 2022). In other...
A comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. The handbook covers topics such as consumer happiness, persuasion, emotions, brands, identity, power, social influence, and ethical consumption.
17 Μαρ 2017 · This chapter starts by distinguishing consumer behavior research methods based on the type of data used, being either secondary or primary. Most consumer behavior research studies phenomena...
This article reviews 12 years of scholarly research on consumer behavior published in five leading journals. It uses content analysis to classify topics, methods, and trends in consumer behavior literature and to identify the most cited articles.
