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Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes. Two types of information search: 1. Internal Search 2. External Search
- Consumer Behavior Chapter 15 Flashcards | Quizlet
In the context of the nature of information search by a...
- Consumer Behavior Chapter 15 Information Search Flashcards
External Information Search. skewed toward limited search,...
- Consumer Behavior Chapter 15 Flashcards | Quizlet
CHAPTER 15. Information Search Nature of Information Search Internal Search Internal Search relevant information from long -term memory . External Search External Search external information relevant to solving the problem Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes.
A) Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes. B) Searching for information is free. C) Information search involves mental as well as physical activities that consumers must perform.
External Information Search. skewed toward limited search, with the greatest proportion of consumers performing little external search immediately prior to purchase. Study with Quizlet and memorize flashcards containing terms like awareness set, behavioral targeting, consideration set and more.
In the context of the nature of information search by a consumer, external search is typically guided or limited by _______ search. When consumers do not have an evoked set AND when consumers do not have confidence in their evoked set.
LO2: Summarize the types of information consumers search for. Information may be sought on (1) the appropriate evaluative criteria for the solution of the problem, (2) the existence of various alternative solutions, and (3) the performance of each alternative solution on each evaluative criterion.
Discover the significance of information search in consumer behavior and how it empowers consumers to make informed choices. Understand the role of businesses in providing accessible and accurate information to influence purchase decisions effectively.
