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Study with Quizlet and memorize flashcards containing terms like Types of Consumer Decisions (Chart), The Nature of Information Search, Internal Search and more.
- Consumer Behavior Chapter 15 Flashcards
Study with Quizlet and memorize flashcards containing terms...
- Consumer Behavior Chapter 15 Flashcards
External Information Search. skewed toward limited search, with the greatest proportion of consumers performing little external search immediately prior to purchase. Study with Quizlet and memorize flashcards containing terms like awareness set, behavioral targeting, consideration set and more.
Study with Quizlet and memorize flashcards containing terms like When does information search occur? What is the difference between internal and external information search?, What kind of information is sought in an external search for information?, What are evaluative criteria and how do they relate to information search? and more.
CHAPTER 15. Information Search Nature of Information Search Internal Search Internal Search relevant information from long -term memory . External Search External Search external information relevant to solving the problem Consumers continually recognize problems and opportunities, so internal and external searches for information to solve these problems are ongoing processes.
More specifically, with respect to the Internet’s role in information search and decision making, marketers have at least three major strategic issues to deal with: How can they drive their information to consumers? Banner ads, e-mail → pushing info to consumers (be careful with spam) Social media (ads, promoted tweet)
Definition. cultural orientation that encourages people to subordinate their personal goals to those of a stable in group; values such as self-discipline and group accomplishment are stressed. Term.
The purpose of studying consumer behavior is to enable marketers to anticipate how they might better meet consumer needs by _____. A) improving profit margins B) consistently beating competitors' prices C) offering consumers more suitable products and marketing messages
