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23 Οκτ 2014 · It outlines four main goals: 1) Learn the consumer market and model of buyer behavior, 2) Know the four factors influencing buyer behavior, 3) Understand types of buying decisions and stages in the buying process, and 4) Comprehend the adoption and diffusion process for new products.
25 Απρ 2017 · CHAPTER 2 2.1 The Consumer Is in Charge Goals Recognize the importance of understanding the customer’s wants and needs. Identify the five-step consumer decision-making process.
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